AFT Construction Podcast

Jason Black of Artisan Signature Homes

Episode Summary

Listen in as Jason discusses how he sets expectations with his clients, why he almost always declines requests to bring in unfamiliar subcontractors, and how to build a powerful brand for your design or construction business on Instagram.

Episode Notes

Jason Black is the owner and president of Artisan Signature Homes. He had a successful career prior to construction, but his passion for homes eventually led him to start his first company, Stonecroft Homes, in 2002 while still working full-time. This was the beginning of his journey in building custom homes. Jason has worked on a number of projects with his wife, Gretchen—a talented designer in her own right.

Jason does a deep dive into building a brand and scaling your business through social media, particularly through Instagram. He dismisses common misconceptions such as supposedly needing a huge number of followers and a long-term content strategy to build an audience and stand out. We also go into much of the behind-the-scenes of managing a construction firm, with a focus on budgeting and putting together the right crew for each project.

Listen in as Jason discusses how he sets expectations with his clients, why he almost always declines requests to bring in unfamiliar subcontractors, and how to build a powerful brand for your design or construction business on Instagram.

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